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PERNOD-RICARD
X ROSE ET MARIUS
Rose et Marius, the Haute Parfumerie de Provence brand, has created a signature fragrance for Pernod Ricard. If you're reading this, it's because you've lifted the 3 bells and tried to find 3 of the raw materials that make up this signature fragrance.
1.
ABSINTH
Very famous for its liqueur, which was said to drive people mad (and which was banned in France until 2011), wormwood is a flowering plant in the Asteraceae family.
Also known as mugwort or holy herb, this small shrub can grow to between 50cm and 1m.
The parts used are the flowering tops, to which are added the leaves when in full bloom, which are then dried in the shade.
These plants can be used in infusions, macerations, as a deworming powder, in tinctures and also in alcoholic drinks and perfumes!
We wanted to use this plant in the made-to-measure perfume 'les embruns by Pernod Ricard' created by Rose et Marius because absinthe is a surprisingly rich ingredient, appreciated as much for its floral aspect as for its icy, energising side. This plant is somewhat aniseed-flavoured, very aromatic and green.
This bitter green note, which brings a great deal of freshness to the fragrance, recalls the history of this signature scent for Pernod Ricard, which originated on the island of Les Embiez on a mistral day. And the origin of this plant, widely used in liqueurs, is a reminder of Pernod Ricard's business, which includes .... alcohol brands in its portfolio.
2.
SEASIDE
To take you to the island of Les Embiez, the famous island belonging to Pernod Ricard, in the Var region of the Mediterranean Sea, we naturally wanted to transport you to the seaside, with a note of iodine.
In perfumery, there are many ways to create marine notes.
But not all seasides smell the same!
The Mediterranean has a delicate iodine fragrance that doesn't smell too much like seaweed (unlike the Ocean). To achieve this, we use sea fennel, blue cypress and calone, a magic synthetic molecule invented in 1966 to recreate this iodine atmosphere.
This combination gives us that sensation of sea spray, which gave its name to the signature fragrance Pernod Ricard by Rose et Marius.
3.
AROMATICS HERBS
Provence is also the garrigue. This pretty name given to the countryside where wild aromatic plants such as thyme, rosemary and wild thyme blossom.
On the island of Les Embiez, these wild plants perfume the summer air with their green, sunny notes.
We've created a harmony of these aromatic plants, typical of our beautiful Provence, to brighten up this fragrance with hinterland notes.