LOGO
PERNOD RICARD
X
ROSE ET MARIUS
Rose et Marius, the Haute Parfumerie de Provence brand, has created a signature scent for Pernod Ricard.
If you're reading this, it's because you've lifted the 3 bells to try and find the main 3 notes that make up this fragrance.
1.
SEASIDE / IODINE
To create this signature fragrance, we wanted to pay tribute to the Paul Ricard islands and the Provençal way of life. We wanted to transport you to the seaside, on Les Embiez island, on a breezy Mistral day. Do you recognise that note of iodine?
In perfumery, there are many ways to create nautical notes.
But not all seasides smell the same! The Mediterranean has a delicate iodine fragrance that doesn't smell all that much of seaweed (unlike the Atlantic ocean). To achieve this, we used sea fennel, blue cypress and calone, a synthetic molecule invented in 1966 to recreate this iodine atmosphere. This combination gives us that sensation of sea spray (“Embruns in French”), which gave its name to the signature fragrance Pernod Ricard by Rose et Marius.
.png)
2.
AROMATICS HERBS
Provence is also the garrigue ; this pretty name given to the countryside where wild aromatic plants such as thyme, rosemary and wild thyme blossom.
On the island of Les Embiez, the salty mist of the Mediterranean mixes with the aromas of the garrigue with these wild plants perfume the summer air with their green, sunny notes.
We've created a harmony of these aromatic plants, typical of our beautiful Provence, to brighten up this fragrance with hinterland notes.
.png)
3.
ABSINTH
The green and bitter notes found within absinth enhances this fragrant creation, as an ode to bold, artistic freedom.
This aromatic flowering plant from the Asteraceae family, also called mugwort or sacred herb, has medicinal properties known since antiquity. It can be used in infusions, macerations, vermifuge powders, tinctures, as well as in alcoholic drinks and perfumes!
We wanted to use this plant in the made-to-measure perfume "Les Embruns by Pernod Ricard" because absinthe is a surprisingly rich ingredient, appreciated as much for its floral aspect and for its icy and energizing side.
A bit of history:
Known as an alcohol with hallucinogenic properties, the French government banned absinth in 1915.
This ban paved the way for 40° aniseed liqueurs, already known as Pastis in the south of France. Pernod anisette was already famous, but that was without counting on Paul Ricard, with his passion as a builder, an artist, and a humanist, who launched "Ricard, le vrai Pastis de Marseille" in 1932. The great history of Pastis had begun!
Absinth has been authorized again in France since 2001.
