{"id":285,"date":"2020-01-10T18:07:27","date_gmt":"2020-01-10T17:07:27","guid":{"rendered":"https:\/\/www.roseetmarius.com\/blog\/?p=285"},"modified":"2023-11-02T13:04:50","modified_gmt":"2023-11-02T12:04:50","slug":"quest-ce-quune-signature-olfactive","status":"publish","type":"post","link":"https:\/\/www.roseetmarius.com\/blog\/quest-ce-quune-signature-olfactive\/","title":{"rendered":"Qu’est ce qu’une signature olfactive?"},"content":{"rendered":"

Les palaces soignent l’exp\u00e9rience client jusque dans les moindres d\u00e9tails. Pour offrir un souvenir unique \u00e0 leurs clients. L’odorat des visiteurs est d\u00e9sormais mis \u00e0 l’\u00e9preuve avec le marketing olfactif! Il s’agit de parfums d’int\u00e9rieur cr\u00e9\u00e9s sur mesure par de grands nez, des marques de Haute parfumerie\u00a0ou des soci\u00e9t\u00e9s sp\u00e9cialis\u00e9es. Ces effluves \u00a0incarnent l\u2019\u00e2me des lieux. Et contribuent \u00e0 fid\u00e9liser la client\u00e8le.<\/p>\n

L’\u00e9mergence du marketing olfactif pour raconter une Histoire.<\/b><\/p>\n

A la diff\u00e9rence d\u2019une odeur commune ou d\u2019un parfum naturel, une signature olfactive est une fragrance qui rel\u00e8ve d’une cr\u00e9ation sur mesure. Elle permet une identification imm\u00e9diate du lieu. Il s’agit de raconter une Histoire propre \u00e0 l’h\u00f4tel et de la mettre en parfum. Pour cr\u00e9er une \u00e9motion. Et une identification du Lieu au Parfum.<\/p>\n

Il \u00e9tait une fois…<\/h4>\n

A titre d’exemple lorsque Rose et Marius a \u00e9t\u00e9 s\u00e9lectionn\u00e9e pour cr\u00e9er la signature olfactive de l’Intercontinental de Marseille<\/a> (cf photo)<\/p>\n

Nous avons souhait\u00e9 rendre hommage \u00e0 la Bonne M\u00e8re. <\/a><\/p>\n

Symbole par excellence de Marseille et visible depuis la sublime terrasse de cet h\u00f4tel.<\/a><\/p>\n

C’est ainsi que nous avons cr\u00e9\u00e9 une fragrance \u00e0 base d’encens de Somalie, d’absolue de mimosa et de bois de rose. Une fragrance contemporaine, raffin\u00e9e \u00e0 l’image du Lieu. Et charg\u00e9e d’Histoire !<\/p>\n

Pour tous les lieux d’exception que nous accompagnons, nous cherchons l’angle de singularit\u00e9, les valeurs, l’ADN de l’h\u00f4tel. Puis \u00a0nous les encapsulons en parfum.<\/p>\n

Un souvenir inoubliable<\/b><\/p>\n

Le parfum diffus\u00e9 dans toutes les zones \u00a0devient la signature olfactive de l\u2019h\u00f4tel. Et cela permet de contribuer \u00e0 l’exp\u00e9rience unique v\u00e9cue par les clients. C’est pourquoi, nous proposons une d\u00e9clinaison en produits parfum\u00e9s, qui peuvent \u00eatre vendus \u00e0 la boutique de l’h\u00f4tel ou offerts en chambre. Afin que le souvenir du s\u00e9jour, puisse \u00eatre prolong\u00e9 jusque chez le client.<\/p>\n

Notre gamme se d\u00e9cline en sprays d\u2019int\u00e9rieurs, en diffuseurs avec b\u00e2tonnets BIO et en bougies parfum\u00e9es \u2013 tous provenant d\u2019ingr\u00e9dients naturels de Provence et issus de la Haute parfumerie de Grasse. Faits avec amour en Provence ! Et toujours avec une s\u00e9lections des plus belles mati\u00e8res.<\/p>\n

Parmi nos derni\u00e8res cr\u00e9ations se signatures olfactives :<\/h4>\n

La fragrance \u00e0 l’encens<\/strong> pour l’h\u00f4tel Dieu***** \u00e0 Marseille\u00a0<\/a><\/p>\n

Le parfum au figuier<\/strong> pour l’Oustau de Baumani\u00e8re*****<\/a><\/p>\n

Les notes \u00e0 l’Ambre<\/strong> pour le Pigonnet*****<\/a><\/p>\n

Le Vin ros\u00e9<\/strong> encapsul\u00e9 pour\u00a0Les lodges Sainte Victoire*****<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Les palaces soignent l’exp\u00e9rience client jusque dans les moindres d\u00e9tails. Pour offrir un souvenir unique \u00e0 leurs clients. L’odorat des visiteurs est d\u00e9sormais mis \u00e0 l’\u00e9preuve avec le marketing olfactif! Il s’agit de parfums d’int\u00e9rieur cr\u00e9\u00e9s sur mesure par de grands nez, des marques de Haute parfumerie\u00a0ou des soci\u00e9t\u00e9s sp\u00e9cialis\u00e9es. Ces effluves \u00a0incarnent l\u2019\u00e2me des lieux. Et contribuent \u00e0 fid\u00e9liser la client\u00e8le. L’\u00e9mergence du marketing olfactif pour raconter une Histoire. A la diff\u00e9rence d\u2019une odeur commune ou d\u2019un parfum naturel,\u2026 Lire la suite<\/a><\/p>\n","protected":false},"author":2,"featured_media":265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[45,58,71,57,75,73,74,76,72,69,52,55,70,34,9,12,56],"class_list":["post-285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artisans-de-provence","tag-aix-en-provence","tag-ambiance","tag-baumaniere","tag-hotel","tag-hotel-dieu-marseille","tag-hotel-le-pigonnet","tag-hotels-de-luxe","tag-intercontinental-marseille","tag-le-pigonnet","tag-les-lodges-sainte-victoire","tag-luxe","tag-marketing-olfactif","tag-oustau-de-baumaniere","tag-parfum","tag-provence","tag-rose-et-marius","tag-signature-olfactive"],"yoast_head":"\nQu'est ce qu'une signature olfactive? - Rose et Marius<\/title>\n<meta name=\"description\" content=\"D\u00e9sormais les h\u00f4tels cherchent \u00e0 laisser une exp\u00e9rience inoubliable \u00e0 leurs clients. 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